Thursday, January 24, 2008

Advertisers flee Michael Savage

From Salon's Blog Report.

When Savage criticisms work: After series of controversies, advertisers flee from Michael Savage's right-wing talk-show - What a very pleasant surprise. Brave New Films recently launched a campaign to target sponsors of right-wing shock-jock Michael Savage’s nationally syndicated radio show. If you’re not familiar with Savage, imagine what Rush Limbaugh would sound like with twice as much hate and half the sense of humor. (Media Matters has some of this clown’s recent notable on-air comments.) Those of us on the left have seen these kind of efforts to implore to advertisers before, but in most instances, the campaigns come up short and fizzle out. This one, thankfully, produced results.

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