Tuesday, October 28, 2008

'Noah's Arc'--the movie--just released

B. and I used to watch the TV show on Logo. Salon story here.

This weekend, per IndieWIRE, was a strikingly strong and instructive one, with the top-ranked independent release a film virtually unreviewed and unnoticed by mainstream media (including, ahem, this representative thereof). "Noah's Arc: Jumping the Broom," a big-screen adaptation of the cable-TV series about a group of young gay African-American men in Los Angeles, virtually sold out its New York, Atlanta and Washington venues and grossed a flat-out amazing $30,000 per screen.

OK, that's a notch lower than the limited release of Clint Eastwood's "Changeling," but "Noah's Arc" doesn't have Angelina Jolie, or 1/100th of Universal's marketing budget. Or any name recognition among heteros or whites. Expect a marketing scrum to erupt over the black gay entertainment audience, and no, I'm not kidding. And for the love of God, why not? If that isn't a demographic that has earned the right to be temporarily pandered to in our glorious consumer democracy, then nobody has. Simply in search of a timely news hook, I was going to try to work Barack Obama into this item. But I thought better of it. Good-looking guy, though, isn't he? . . .

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